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1

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Li, Fangfang, Larimo, Jorma, Leonidou, Leonidas C.

Journal:

Journal of the Academy of Marketing Science

Year:

2020

File:

PDF, 935 KB

2020

2

Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences

Leonidou, Leonidas C., Leonidou, Constantinos N.

Journal:

Journal of Promotion Management

Year:

2009

Language:

english

File:

PDF, 169 KB

english, 2009

3

Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research

Marios Theodosiou, Leonidas C. Leonidou

Journal:

International Business Review

Year:

2003

Language:

english

File:

PDF, 160 KB

english, 2003

4

Firm-level export performance assessment: Review, evaluation, and development

Constantine S. Katsikeas, Leonidas C. Leonidou, Neil A. Morgan

Journal:

Journal of the Academy of Marketing Science

Year:

2000

Language:

english

File:

PDF, 1.87 MB

english, 2000

5

Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces

Leonidou, Leonidas C., Christodoulides, Paul, Kyrgidou, Lida P., Palihawadana, Daydanda

Journal:

Journal of Business Ethics

Year:

2017

Language:

english

File:

PDF, 638 KB

english, 2017

6

Betrayal in buyer-seller relationships: Exploring its causes, symptoms, forms, effects, and therapies

Leonidou, Leonidas C., Aykol, Bilge, Hadjimarcou, John, Palihawadana, Dayananda

Journal:

Psychology and Marketing

Year:

2018

Language:

english

File:

PDF, 601 KB

english, 2018

7

Revisiting international marketing strategy in a digital era

Katsikeas, Constantine, Leonidou, Leonidas, Zeriti, Athina

Journal:

International Marketing Review

Year:

2020

File:

PDF, 254 KB

2020

8

The Export Development Process: An Integrative Review of Empirical Models

Leonidas C. Leonidou and Constantine S. Katsikeas

Journal:

Journal of International Business Studies

Year:

1996

Language:

english

File:

PDF, 763 KB

english, 1996

9

National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance

Leonidou, Leonidas C, Palihawadana, Dayananda, Theodosiou, Marios

Journal:

Journal of International Marketing

Year:

2011

Language:

english

File:

PDF, 172 KB

english, 2011

10

Empirical Research on Export Barriers: Review, Assessment, and Synthesis

Leonidas C. Leonidou

Journal:

Journal of International Marketing

Year:

1995

Language:

english

File:

PDF, 1.98 MB

english, 1995

11

Marketing strategy determinants of export performance: a meta-analysis

Leonidas C Leonidou, Constantine S Katsikeas, Saeed Samiee

Journal:

Journal of Business Research

Year:

2002

Language:

english

File:

PDF, 195 KB

english, 2002

12

Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco‐Innovative Product Designs

Paparoidamis, Nicholas G., Tran, Thi Thanh Huong, Leonidou, Leonidas C., Zeriti, Athina

Journal:

Journal of Product Innovation Management

Year:

2019

File:

PDF, 226 KB

2019

13

Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour

Leonidou, Leonidas C., Leonidou, Constantinos N., Kvasova, Olga

Journal:

Journal of Marketing Management

Year:

2010

Language:

english

File:

PDF, 254 KB

english, 2010

14

An Analysis of the Barriers Hindering Small Business Export Development

Leonidas C. Leonidou

Journal:

Journal of Small Business Management (Wiley)

Year:

2004

Language:

english

File:

PDF, 173 KB

english, 2004

15

The Export Development Process: An Integrative Review of Empirical Models

Leonidou, Leonidas C., Katsikeas, Constatine S.

Journal:

Journal of International Business Studies

Year:

1996

Language:

english

File:

PDF, 719 KB

english, 1996

16

Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco‐Innovative Product Designs

Paparoidamis, Nicholas G., Tran, Thi Thanh Huong, Leonidou, Leonidas C., Zeriti, Athina

Journal:

Journal of Product Innovation Management

Year:

2019

Language:

english

File:

PDF, 226 KB

english, 2019

17

The International Marketing Environment

Leonidou, Leonidas C., Kaminarides, John S., Kaminarides, John S.

Journal:

Journal of Teaching in International Business

Year:

2007

Language:

english

File:

PDF, 216 KB

english, 2007

18

Betrayal in international buyer-seller relationships: Its drivers and performance implications

Leonidou, Leonidas C., Aykol, Bilge, Fotiadis, Thomas A., Christodoulides, Paul, Zeriti, Athina

Journal:

Journal of World Business

Year:

2017

Language:

english

File:

PDF, 872 KB

english, 2017

19

Advances in Global Marketing || International Marketing Research: A State-of-the-Art Review and the Way Forward

Leonidou, Leonidas C., Katsikeas, Constantine S., Samiee, Saeed, Aykol, Bilge

Year:

2018

Language:

english

File:

PDF, 230 KB

english, 2018

20

Advances in Global Marketing || Market Withdrawal, International Orientation and International Marketing: Effects on SME Performance in Foreign Markets

Leonidou, Leonidas C., Katsikeas, Constantine S., Samiee, Saeed, Aykol, Bilge

Year:

2018

Language:

english

File:

PDF, 324 KB

english, 2018

21

Erratum to: Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces

Leonidou, Leonidas C., Christodoulides, Paul, Kyrgidou, Lida P., Palihawadana, Dayananda

Journal:

Journal of Business Ethics

Year:

2017

File:

PDF, 304 KB

2017

22

Behavioural Aspects of the Exporter‐Importer Relationship: The Case of Cypriot Exporters and British Importers

Leonidou, Leonidas C.

Journal:

European Journal of Marketing

Year:

1989

Language:

english

File:

PDF, 528 KB

english, 1989

23

Exercised power as a driver of trust and commitment in cross-border industrial buyer–seller relationships

Leonidas C. Leonidou, Michael A. Talias, Constantinos N. Leonidou

Journal:

Industrial Marketing Management

Year:

2008

Language:

english

File:

PDF, 287 KB

english, 2008

24

Export barriers: non‐exporters′ perceptions

Leonidou, Leonidas C.

Journal:

International Marketing Review

Year:

1995

Language:

english

File:

PDF, 90 KB

english, 1995

25

Advances in Global Marketing || Intercultural Service Encounters (ICSEs): Challenges and Opportunities for International Services Marketers

Leonidou, Leonidas C., Katsikeas, Constantine S., Samiee, Saeed, Aykol, Bilge

Year:

2018

Language:

english

File:

PDF, 601 KB

english, 2018

26

Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance

Leonidou, Leonidas C., Fotiadis, Thomas A., Christodoulides, Paul, Spyropoulou, Stavroula, Katsikeas, Constantine S.

Journal:

International Business Review

Year:

2015

Language:

english

File:

PDF, 702 KB

english, 2015

27

Industrial manufacturer–customer relationships: The discriminating role of the buying situation

Leonidas C. Leonidou

Journal:

Industrial Marketing Management

Year:

2004

Language:

english

File:

PDF, 175 KB

english, 2004

28

Export stimulation

Leonidou, Leonidas C.

Journal:

European Journal of Marketing

Year:

1995

Language:

english

File:

PDF, 197 KB

english, 1995

29

Advances in Global Marketing || Home Country Institutional Agents (HCIAs) as Boundary Spanners Supporting SME Internationalization

Leonidou, Leonidas C., Katsikeas, Constantine S., Samiee, Saeed, Aykol, Bilge

Year:

2018

Language:

english

File:

PDF, 378 KB

english, 2018

30

Exporter–importer relationship quality: The inhibiting role of uncertainty, distance, and conflict

Leonidas C. Leonidou, Bradley R. Barnes, Michael A. Talias

Journal:

Industrial Marketing Management

Year:

2006

Language:

english

File:

PDF, 231 KB

english, 2006

31

An analytical review of the factors stimulating smaller firms to export: Implications for policy-makers

Leonidou, Leonidas C., Katsikeas, Constantine S., Palihawadana, Dayananda, Spyropoulou, Stavroula

Journal:

International Marketing Review

Year:

2007

Language:

english

File:

PDF, 185 KB

english, 2007

32

Barriers to export management: an organizational and internationalization analysis

Leonidas C. Leonidou

Journal:

Journal of International Management

Year:

2000

Language:

english

File:

PDF, 385 KB

english, 2000

33

Advances in Global Marketing || ‘Lean Start-Up’ Practices: Initial Internationalization and Evolving Business Models

Leonidou, Leonidas C., Katsikeas, Constantine S., Samiee, Saeed, Aykol, Bilge

Year:

2018

Language:

english

File:

PDF, 287 KB

english, 2018

34

Assessing Performance Outcomes in Marketing

Katsikeas, Constantine S., Morgan, Neil A., Leonidou, Leonidas C., Hult, G. Tomas M.

Journal:

Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 710 KB

english, 2015

35

Assessing the contribution of leading mainstream marketing journals to the international marketing discipline

Leonidou, Leonidas C., Barnes, Bradley R., Spyropoulou, Stavroula, Katsikeas, Constantine S.

Journal:

International Marketing Review

Year:

2010

Language:

english

File:

PDF, 257 KB

english, 2010

36

The export marketing information system: an integration of the extant knowledge

Leonidas C. Leonidou, Marios Theodosiou

Journal:

Journal of World Business

Year:

2004

Language:

english

File:

PDF, 552 KB

english, 2004

37

Value differences as determinants of importers’ perceptions of exporters’ unethical behavior: The impact on relationship quality and performance

Leonidou, Constantinos N., Leonidou, Leonidas C., Coudounaris, Dafnis N., Hultman, Magnus

Journal:

International Business Review

Year:

2013

Language:

english

File:

PDF, 516 KB

english, 2013

38

Factors affecting the decision to purchase from third world manufacturers: The British experience

Leonidas C. Leonidou

Journal:

European Management Journal

Year:

1988

Language:

english

File:

PDF, 801 KB

english, 1988

39

Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance

Leonidas C. Leonidou, Constantinos N. Leonidou, Thomas A. Fotiadis, Athina Zeriti

Journal:

Tourism Management

Year:

2013

Language:

english

File:

PDF, 576 KB

english, 2013

40

Finding the right information mix for the export manager

Leonidas C. Leonidou

Journal:

Long Range Planning

Year:

1997

Language:

english

File:

PDF, 1.70 MB

english, 1997

41

Advances in Global Marketing || Foreignness in Export and Import Social Relationships: The Liability of Psychic Distance

Leonidou, Leonidas C., Katsikeas, Constantine S., Samiee, Saeed, Aykol, Bilge

Year:

2018

Language:

english

File:

PDF, 865 KB

english, 2018

42

International Supplier Selection:

Katsikeas, Constantine S., Leonidou, Leonidas C.

Journal:

Journal of Global Marketing

Year:

1996

Language:

english

File:

PDF, 1.46 MB

english, 1996

43

Opportunism as the Inhibiting Trigger for Developing Long-Term-Oriented Western Exporter–Hong Kong Importer Relationships

Barnes, Bradley R, Leonidou, Leonidas C, Siu, Noel Y.M, Leonidou, Constantinos N

Journal:

Journal of International Marketing

Year:

2010

Language:

english

File:

PDF, 178 KB

english, 2010

44

Antecedents and Consequences of Infidelity in Cross-border Business Relationships

Leonidou, Leonidas C., Aykol, Bilge, Fotiadis, Thomas A., Christodoulides, Paul

Journal:

Journal of International Marketing

Year:

2016

Language:

english

File:

PDF, 334 KB

english, 2016

45

Bulgarian consumers’ perceptions of products made in Asia Pacific

Leonidou, Leonidas C., Hadjimarcou, John, Kaleka, Anna, Stamenova, Gergana T.

Journal:

International Marketing Review

Year:

1999

Language:

english

File:

PDF, 120 KB

english, 1999

46

Integrative assessment of exporting research articles in business journals during the period 1960–2007

Leonidas C. Leonidou, Constantine S. Katsikeas

Journal:

Journal of Business Research

Year:

2010

Language:

english

File:

PDF, 185 KB

english, 2010

47

Research into environmental marketing/management: a bibliographic analysis

Leonidou, Constantinos N., Leonidou, Leonidas C.

Journal:

European Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 270 KB

english, 2011

48

Advances in Global Marketing || Exploring Informal and Formal Learning Activities as Enablers of Learning-by-Exporting in Small and Medium Sized Firms

Leonidou, Leonidas C., Katsikeas, Constantine S., Samiee, Saeed, Aykol, Bilge

Year:

2018

Language:

english

File:

PDF, 433 KB

english, 2018

49

Five decades of business research into exporting: A bibliographic analysis

Leonidas C. Leonidou, Constantine S. Katsikeas, Dafnis N. Coudounaris

Journal:

Journal of International Management

Year:

2010

Language:

english

File:

PDF, 268 KB

english, 2010

50

Exploring Import Stimulation Behavior: The Case of Cypriot Importers

Leonidas C. Leonidou

Journal:

Journal of Supply Chain Management

Year:

1998

Language:

english

File:

PDF, 388 KB

english, 1998

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